If you sell a specific product or set of products, you need to get completely honest about what problems someone might experience. I know, I know. You don’t want to talk about what might go wrong, but the reality is that no single product is perfect. Moreover, not every single potential buyer is the best fit for what you’re selling.
With that in mind, check out this River Pools example, where they candidly discuss the most common problems with fiberglass pools — their flagship product. Plus, I love how they included a video.