Products and services aren’t the only things that have problems you need to talk about — service providers and vendors (particularly in the B2B space) have problems you need to talk about, as well. Again, you probably don’t want to shine a spotlight on your own problems, but it’s important that you do.
For example, we’re a HubSpot partner agency, but that isn’t always the right choice for a company in the market for support with their digital sales and marketing. So, we wrote about it in this article, which is a world-class example of how you can write about your own problems in a way that’s candid, informative, and still builds trust with the right-fit customers.